Trinidad & Tobago, July 21, 2011 – Goodyear introduces, in Trinidad & Tobago, a new tyre line with Fuel Max technology, a high quality innovation that offers lower energy-saving tread resistance enabling consumers to save on fuel.

Fuel Max is the latest tyre technology that includes a special compound in the tyre tread that reduces resistance. For this reason, Fuel Max is energy-saving, and represents a vast fuel-saving capability throughout the whole life of the tyre. Moreover, the Fuel Max brand reflects the new concept of an environmentally friendlier tyre which allows for fuel-saving and Earth-care.

“Goodyear strengthens its commitment to product innovation, and increasing tyre performance by utilizing the latest technology to meet the needs of an increasingly demanding car industry,” says Durval Amaral, Marketing Manager, Goodyear Central America and Caribbean. "We are offering a new, better-quality tyre line to the Trinidad and Tobago market providing consumers with longer durability, improved performance and fuel-saving capabilities thanks to the Fuel Max technology."

With Fuel Max technology, the tyre tread can integrate different grip features according to its surface, providing better drivability within different climate conditions. For GPS Duraplus Fuel Max, Assurance Fuel Max, and Assurance CS Fuel Max, the wet conditions area of the tyre tread includes grooves that allow water to dissipate providing better traction on wet surfaces. The dry conditions area of the tyre includes solid blocks of rubber allowing better maneuvering of a vehicle on dry surfaces.

The design base, together with the specific construction features, helps optimize the pressure exerted on the tyre tread imprint, therefore, reducing noise and providing a better grip and durability.

Goodyear's Fuel Max tyres cover three important sectors of Trinidad & Tobago car market. For the Sedan and Minivan vehicle segment, Goodyear presents Assurance Fuel Max and GPS Duraplus Fuel Max. For the SUV segment, Goodyear presents Assurance CS Fuel Max; and for the heavy and passenger vehicle segment, Goodyear presents G662 RSA Fuel Max, a radial tyre for trucks or buses with regional services. Goodyear's Fuel Max tyres are available throughout Trinidad & Tobago via its sole distributor Automotive Components Limited; MasterServ and selective tyre dealers.

Goodyear is a step-ahead, always looking for innovation and the development of technologies while offering customer-oriented quality products like Fuel Max.

About Goodyear

Goodyear is one of the world's largest manufacturers. It employs about 70,000 people and manufactures its products in more than 60 plants in 25 countries. Its two innovation centers in Akron, Ohio y Luxemburg struggle to develop leading products and services that set the industry technology and performance standard. For more information about Goodyear, visit:  www.goodyear.com